A lot of brands in this industry like to treat a lab report as a one-and-done marketing asset. They get a good test result back in the day, put the...

Look at the black seed oil market today and you will see brands screaming about insanely high Thymoquinone (TQ) numbers—5.xx%, sometimes higher. Why? Because a higher TQ claim lets brands...

Why do we pay premium air-freight rates to fly 4kg of raw Ethiopian seeds just to press a single liter of oil? Because we refuse to take the easy way...